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	<title>Go-Getter Girls! ® &#187; Advice</title>
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	<link>http://thegogettergirls.com</link>
	<description>Your Guide to Working It</description>
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		<title>How to Negotiate a Raise via CNN</title>
		<link>http://thegogettergirls.com/2012/02/07/how-to-negotiate-a-raise-via-cnn/</link>
		<comments>http://thegogettergirls.com/2012/02/07/how-to-negotiate-a-raise-via-cnn/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 01:48:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Go-getting]]></category>
		<category><![CDATA[Negotiation]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://thegogettergirls.com/?p=1964</guid>
		<description><![CDATA[I recently spoke with CNN about tips for women to earn their worth in the work world. If you&#8217;re thinking about asking for a raise (and given the gross disparity in wages between men and women, you likely should be!), try these tips: Choose to negotiate. Although there has been new research challenging the notion [...]]]></description>
			<content:encoded><![CDATA[<p>I recently spoke <a href="http://www.cnn.com/video/?/video/us/2012/01/30/nr-shigley-womens-salaries.cnn#/video/us/2012/01/30/nr-shigley-womens-salaries.cnn" target="_self">with CNN</a> about tips for women to earn their worth in the work world. If you&#8217;re thinking about asking for a raise (and given the <a href="http://thegogettergirls.com/2012/01/26/how-to-negotiate-your-salary/" target="_self">gross disparity in wages</a> between men and women, you likely should be!), try these tips:</p>
<ul>
<li><strong>Choose to negotiate. </strong>Although there has  been new  research  challenging the notion that women don&#8217;t ask for raises, it&#8217;s my   experience coaching women and particularly millennial women that they   are  still hesitant to ask for more money or benefits. The biggest   improvement  most women can make is choosing to negotiate in the first  place.</li>
<li> <strong>Gather your  arsenal. </strong>You need to research the going rate  for your contributions. Look at sites like <a href="http://salary.com/" target="_blank">salary.com</a> and <a href="http://glassdoor.com/" target="_blank">glassdoor.com</a> to get comps for what you should be  making.<strong> Also, practice your pitch. </strong>Do a mock conversation with a  friend or mentor to build confidence&#8211; and  brainstorm responses to  inevitable counterarguments.</li>
<li> <strong> </strong><strong>Quantify your  Accomplishments. </strong>Never focus on why  you need a raise, but instead  why you&#8217;ve earned it. Be ready to list  all your accomplishments in a  manner that matters to management.  Instead of simply naming what you  did, describe the results. What  customers or $$$ did you bring to the  company? How did you directly  contribute to the bottom line?</li>
<li><strong>Think  like a tiger mom.</strong> Research has shown that women feel   much more comfortable asking for things when negotiating on behalf of   someone else&#8211; as would an agent, or a mom negotiating for her child!   Visualize and think, how would you make a case for<em> them</em>? Then,   take your  own advice!</li>
<li><strong>Take &#8220;No&#8221; for &#8220;not now.&#8221; </strong>We often hear,  &#8216;don&#8217;t take no for  an  answer&#8217;&#8211; but that&#8217;s not very practical advice when it comes to an   employment situation and you need the job! If your boss turns down the   raise, use the opportunity to get real feedback about what you can do to  get a  yes next time. Say, &#8220;It would  really help my future efforts to  know what, specifically, I can do to  earn this  raise.&#8221; Get your boss  to commit to a timeline of when she&#8217;ll  reconsider&#8211; and follow up in 3,  6, 9 months, etc.</li>
</ul>
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		<title>Did you Know Men Are Outearning Women by 100%</title>
		<link>http://thegogettergirls.com/2012/01/26/how-to-negotiate-your-salary/</link>
		<comments>http://thegogettergirls.com/2012/01/26/how-to-negotiate-your-salary/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 18:26:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Negotiation]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://thegogettergirls.com/?p=1943</guid>
		<description><![CDATA[Are you getting what you&#8217;re worth at work? Probably not. Yesterday I spoke with WABC about a new report that shows men outearn women in nearly every major U.S. market. In many places the gap is more than 100%! Yet, at the same time, a recent study by Catalyst has challenged the myth that women [...]]]></description>
			<content:encoded><![CDATA[<p>Are you getting what you&#8217;re worth at work? Probably not. Yesterday I <a href="http://abclocal.go.com/wabc/video?id=8519383">spoke with WABC</a> about a <a href="http://www.bizjournals.com/bizjournals/on-numbers/scott-thomas/2012/01/men-earn-more-than-women-in-every-us.html" target="_blank">new report </a>that shows men outearn women in <strong>nearly  every</strong> major U.S. market. In many places the<strong> gap is more than 100%</strong>! Yet,  at the  same time, a recent <a href="http://www.washingtonpost.com/national/on-leadership/for-women-in-business-the-squeaky-wheel-doesnt-get-the-grease/2012/01/09/gIQAGRuqlP_story.html%20%20" target="_blank">study by Catalyst</a> has challenged the myth that  women  &#8220;don&#8217;t ask&#8221; for promotions and  raises. They found that some women do in fact ask&#8211;  they just aren&#8217;t offered as much in return. How can you reconcile this  information and do your best to close your own pay gap? Check out the video below for some  my tips<strong>:<br />
</strong></p>
<ul></ul>
<p><object id="otvPlayer" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="268" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowScriptAccess" value="always" /><param name="allowNetworking" value="all" /><param name="allowFullScreen" value="true" /><param name="src" value="http://cdn.abclocal.go.com/static/flash/embeddedPlayer/swf/otvEmLoader.swf?version=&amp;station=wabc&amp;section=&amp;mediaId=8519383&amp;cdnRoot=http://cdn.abclocal.go.com&amp;webRoot=http://abclocal.go.com&amp;configPath=/util/&amp;site=" /><param name="allowfullscreen" value="true" /><embed id="otvPlayer" type="application/x-shockwave-flash" width="400" height="268" src="http://cdn.abclocal.go.com/static/flash/embeddedPlayer/swf/otvEmLoader.swf?version=&amp;station=wabc&amp;section=&amp;mediaId=8519383&amp;cdnRoot=http://cdn.abclocal.go.com&amp;webRoot=http://abclocal.go.com&amp;configPath=/util/&amp;site=" allowfullscreen="true" allownetworking="all" allowscriptaccess="always"></embed></object></p>
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		<title>Women: Move Beyond Micro-Hopes</title>
		<link>http://thegogettergirls.com/2011/12/29/women-move-beyond-micro-hopes/</link>
		<comments>http://thegogettergirls.com/2011/12/29/women-move-beyond-micro-hopes/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 18:30:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Career Coach]]></category>
		<category><![CDATA[Go-getting]]></category>

		<guid isPermaLink="false">http://thegogettergirls.com/?p=1921</guid>
		<description><![CDATA[Wanted to share this great video I caught on thegrindstone.com of a talk Gayle Tzemach Lemmon gave at a TEDx event. Lemmon is a fellow at the Council on Foreign Relations, a contributing editor-at-large for Newsweek Daily Beast, and author of the New York Times bestseller The Dressmaker of Khair Khana. I&#8217;ll be needing to [...]]]></description>
			<content:encoded><![CDATA[<p>Wanted to share this great video I caught on <a href="http://thegrindstone.com/career-management/video-women-must-move-beyond-micro-hopes-and-micro-ambition-748/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+b5media%2FTheGrindstone+%28The+Grindstone%29" target="_blank">thegrindstone.com</a> of a talk Gayle Tzemach Lemmon gave at a TEDx event. Lemmon is a fellow at the Council on Foreign Relations, a contributing  editor-at-large for Newsweek Daily Beast, and author of the New York  Times bestseller <a href="http://www.amazon.com/Dressmaker-Khair-Khana-Remarkable-Everything/dp/0061732370/ref=sr_1_1?ie=UTF8&amp;qid=1325183065&amp;sr=8-1" target="_blank"><em>The Dressmaker of Khair Khana</em></a>. I&#8217;ll be needing to download that to my ipad asap.</p>
<p>In the presentation she talks about her work women interviewing women entrepreneurs all over the world, and urges women to think beyond &#8220;micro-hopes&#8221; and &#8220;micro-ambitions.&#8221; Just watch it. You&#8217;ll be inspired.</p>
<p><iframe width="500" height="281" src="http://www.youtube.com/embed/DnrG-w1m4m4?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<title>Top Office Pet Peeves via LinkedIn</title>
		<link>http://thegogettergirls.com/2011/09/28/top-office-pet-peeves-via-linkedin/</link>
		<comments>http://thegogettergirls.com/2011/09/28/top-office-pet-peeves-via-linkedin/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 16:16:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Etiquette]]></category>

		<guid isPermaLink="false">http://thegogettergirls.com/?p=1886</guid>
		<description><![CDATA[Are you annoyed by the messy microwave or noisy co-workers chatting on their cells? You&#8217;re not alone. LinkedIn released a global survey of 17,000 workers today on the top office pet peeves. Here are the top five: People not taking ownership of their actions Constant complainers Dirty common areas Starting meetings late or going long [...]]]></description>
			<content:encoded><![CDATA[<p>Are you annoyed by the messy microwave or noisy co-workers chatting on their cells? You&#8217;re not alone. LinkedIn released a global survey of 17,000 workers today on the top office pet peeves. Here are the top five:</p>
<ol>
<li>People not taking ownership of their actions</li>
<li>Constant complainers</li>
<li>Dirty common areas</li>
<li>Starting meetings late or going long</li>
<li>People who don&#8217;t respond to emails</li>
</ol>
<p>LinkedIn&#8217;s survey also found interesting correlations related to gender. For example, 62  percent of U.S. women were bothered by “clothing that&#8217;s too  revealing for the workplace,” while only 29 percent of U.S. men surveyed   said that was a problem (Is this really surprising?!).</p>
<p>There    are also many cross-cultural differences. Americans are particularly  bothered by people stealing food from the  communal fridge. Swedes are  less bothered by revealing clothing in the  workplace. Germans are most  annoyed by dirty common areas.</p>
<p>Job seekers should also take note: hiring managers were more peeved than others by people who were late.</p>
<p>To see the full press release, visit <a href="http://press.linkedin.com/node/880" target="_blank">LinkedIn&#8217;s site</a>.</p>
<p>So, what are your top office pet peeves?</p>
]]></content:encoded>
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		<title>Ask Go-Getter Girl: How to follow up on new contacts</title>
		<link>http://thegogettergirls.com/2011/08/03/ask-go-getter-girl-how-to-follow-up-on-new-contacts/</link>
		<comments>http://thegogettergirls.com/2011/08/03/ask-go-getter-girl-how-to-follow-up-on-new-contacts/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 00:10:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Ask GGG]]></category>
		<category><![CDATA[Career Coach]]></category>
		<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://thegogettergirls.com/?p=1857</guid>
		<description><![CDATA[Last week I attended an amazing conference, the Atlanta Urban Entrepreneurship Forum, featuring keynote speakers Tyler Perry and one of our own featured GGGs, dancer Ofelia de la Valette. As I was sitting here going through a zillion business cards gathered throughout the day, I thought of how often people ask me, &#8220;how do I [...]]]></description>
			<content:encoded><![CDATA[<p>Last week I attended an amazing conference, the <a href="http://www.whitehouse.gov/blog/2011/07/28/tyler-perry-and-ofelia-de-la-valette-keynote-atlanta-urban-entrepreneurship-forum" target="_blank">Atlanta Urban Entrepreneurship Forum</a>, featuring keynote speakers Tyler Perry and one of our own featured GGGs, dancer <a href="http://thegogettergirls.com/?p=1790" target="_blank">Ofelia de la Valette</a>. As I was sitting here going through a zillion business cards gathered throughout the day, I thought of how often people ask me, &#8220;how do I follow-up when I meet someone new at an event?&#8221; For my debut video tip, here&#8217;s my answer.</p>
<p>Warning: the production values ain&#8217;t no Today Show!</p>
<p><object width="500" height="306"><param name="movie" value="http://www.youtube.com/v/IA9peHLYSe0?version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/IA9peHLYSe0?version=3" type="application/x-shockwave-flash" width="500" height="306" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Nude Stockings are Back! Thanks to Kate Middleton</title>
		<link>http://thegogettergirls.com/2011/07/12/nude-stockings-are-back-thanks-to-kate-middleton/</link>
		<comments>http://thegogettergirls.com/2011/07/12/nude-stockings-are-back-thanks-to-kate-middleton/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 03:26:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Etiquette]]></category>

		<guid isPermaLink="false">http://thegogettergirls.com/?p=1828</guid>
		<description><![CDATA[In one shimmery stride, Duchess of Cambridge Kate Middleton has brought back sheer pantyhose. Well, I couldn&#8217;t feel more vindicated! Readers will know that I&#8217;ve stood by the nude stocking as a necessary wardrobe element in certain professional situations, like job interviews. Apparently, they&#8217;re royal protocol as well, which is why Kate donned them during [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-1829" title="mr_4ca193fc003ef2" src="http://thegogettergirls.com/wp-content/uploads/2011/07/mr_4ca193fc003ef2-183x300.jpg" alt="" width="183" height="300" />In one shimmery stride, Duchess of Cambridge Kate Middleton <a href="http://shine.yahoo.com/channel/beauty/kate-middleton-brings-back-pantyhose-bare-legs-are-so-2010-2510160#photoViewer=1" target="_blank">has brought back sheer pantyhose</a>. Well, I couldn&#8217;t feel more vindicated! Readers will know that I&#8217;ve stood  by the nude stocking as a necessary wardrobe element in certain professional situations, like job interviews. Apparently, they&#8217;re royal protocol as well, which is why Kate donned them during her recent trip to Americas. You can&#8217;t deny Kate looked great in each and every one of her designer ensembles&#8211; and <a href="http://http://articles.boston.com/2011-07-07/lifestyle/29748093_1_stockings-sheer-hose-red-shoes" target="_blank">fashion insiders agree</a> her nude stockings looked &#8220;elegant&#8221; not dowdy. Love it! Nude hose are now flying off the shelves in Britain. Will America be next? Just be sure to get a high-quality, lightweight sheer version, like Spanx <a href="http://www.spanx.com/product/index.jsp?productId=2990071&amp;cp=2992042.3015039&amp;parentPage=family">All the Way</a>.</p>
<p><em>Photo: Lionel Hahn &#8211; WPA Pool/Getty Images</em></p>
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		<title>College Grads: Use your social media to find a job</title>
		<link>http://thegogettergirls.com/2011/04/26/college-grads-use-your-social-media-to-find-a-job/</link>
		<comments>http://thegogettergirls.com/2011/04/26/college-grads-use-your-social-media-to-find-a-job/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 21:32:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://thegogettergirls.com/?p=1772</guid>
		<description><![CDATA[A recent report in USA Today showed that almost a third of college grads are using Linkedin this year to find a job (up from just 5%  last year). But how can college grads make social media actually work for them in the job search? I recently spoke about the topic on CNN, and here [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1773" title="linkedin_logo" src="http://thegogettergirls.com/wp-content/uploads/2011/04/linkedin_logo.png" alt="" width="201" height="201" />A recent report in <a href="http://www.usatoday.com/money/workplace/2011-04-04-social-media-in-job-searches.htm" target="_blank">USA Today</a> showed that almost a third of  college grads are using Linkedin this year to find a job (up from just 5%  last year). But how can college grads make social media actually work for them in  the job search? I recently spoke about the topic on CNN, and here are a few tips:</p>
<ul>
<li><strong>Be bold. </strong>Grow your network before you need to use it. On Linkedin, for example, they recommend you build at least 50 contacts because that&#8217;s when you start to see 2nd and 3rd degree connections. For college students, you might start with your friends, sorority/fraternity connections, colleagues from internships, or even professors you admire. What about Facebook? Say  you want to  work in magazines. Well, yes, it&#8217;s okay to &#8220;friend&#8221; big name editors  you admire (the same goes for execs at companies you&#8217;re really  passionate about). On a daily basis I see status updates from Facebook  friends announcing actual jobs with actual email addresses of the person  who is hiring. This is how you can get the inside scoop on real  opportunities out there&#8211; before they hit the job boards.</li>
<li><strong>Complete your profile</strong>. Linkedin is the new resume&#8211; and you wouldn&#8217;t send out a half-completed resume for a job application, right?! According to Linkedin, you&#8217;re <strong>12 times more likely</strong> to be viewed for opportunities if you have more than one position listed in your profile&#8211; so make sure to add all those past internships and summer jobs. Also, you&#8217;re <strong>7 times more likely</strong> to be viewed if you have a picture on your Linkedin profile. Even on the new Facebook  profile, you want to make sure your relevant professional background and  school shows up at the top of your page. And of course, if you&#8217;re on  the job hunt you need to recheck your privacy settings and scrub your  profile of anything that would turn off potential employers (including  watching those tweets and status updates)!</li>
<li><strong>Start &#8220;stalking&#8221;  your favorite companies:</strong> I&#8217;m kidding a  little bit (!)&#8211;  but one of the best ways to utilize social media is to research the  companies you want to work for. Use Linkedin to look up hiring managers or executives; research relevant levels of experience for employees; or you can even follow companies to see who&#8217;s recently joined or departed the company. Check out what&#8217;s happening on their  Facebook and Twitter pages and  discussion groups. This gives you great insight into the hot topics and  relevant industry trends that will set you apart in the interview process.</li>
<li><strong>Close   the loop OFFLINE:</strong> Social media isn&#8217;t enough. Yes, it&#8217;s easier to FIND people (and for them to  find you) through social media&#8211; but what then? You actually need to  take the step to ask for an informational phone call, meeting, or lunch. Or, ask them if they&#8217;d take two minutes to review your resume. Or,  maybe you meet a recruiter at a college job fair;  THEN follow up  through interaction on Linkedin or Facebook. It&#8217;s the in-person  connection and cultivating the relationship offline that really opens the doors to new opportunities.</li>
</ul>
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		<title>Career Coaching with Debra!</title>
		<link>http://thegogettergirls.com/2011/04/26/personal-career-coaching-with-debra/</link>
		<comments>http://thegogettergirls.com/2011/04/26/personal-career-coaching-with-debra/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 21:05:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Career Coach]]></category>

		<guid isPermaLink="false">http://thegogettergirls.com/?p=1762</guid>
		<description><![CDATA[If you want to outshine the competition in your job hunt, succeed once you land the job, or are a mid-career professional looking to switch fields, Go-Getter Girls can help! One-on-one, Career Prep coaching can give you the strategic edge (and allay your fears and concerns) as you embark on your career. During the 90-minute [...]]]></description>
			<content:encoded><![CDATA[<p>If you want to outshine the competition in your job hunt, succeed once you land the job, or are a mid-career professional looking to switch fields, Go-Getter Girls can help! One-on-one,<strong> Career Prep</strong> coaching can give you the strategic edge (and allay your fears and concerns) as you embark on your career.</p>
<p>During the 90-minute consultation, you&#8217;ll learn to be confident and prepared for any job interview and networking scenario. Each Career Prep coaching session includes resume analysis, interview preparation, wardrobe and image assessment, and strategic guidance for navigating the critical first steps your career.</p>
<p><em>All Career Prep coaching sessions include a copy of </em><em>The Go-Getter Girl&#8217;s Guide, and six months of email follow-up support.</em></p>
<p>Looking for more <strong>in-depth support</strong>? Debra also offers one-on-one coaching in Atlanta, or by telephone.</p>
<p><em>All packages include 6 months of email support, and sessions may be used anytime within 12 months of purchase date.</em></p>
<p>For more information on rates or to schedule a free initial  consultation, please  email debra@thegogettergirls.com.</p>
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		<title>On the Hunt: How Blogging Rescued Me</title>
		<link>http://thegogettergirls.com/2011/02/17/on-the-hunt-how-blogging-rescued-me/</link>
		<comments>http://thegogettergirls.com/2011/02/17/on-the-hunt-how-blogging-rescued-me/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 21:45:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Career]]></category>

		<guid isPermaLink="false">http://thegogettergirls.com/?p=1734</guid>
		<description><![CDATA[Alas, our journey has come to an end­­. That’s right; this will be my final blog about the job hunt that has been anything but glamorous. When I first started in October, I was working full-time at a dry cleaner. I wasn’t any closer to landing a magazine job than I was a year earlier [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-thumbnail wp-image-1261" title="SHYDE" src="http://thegogettergirls.com/wp-content/uploads/2010/10/SHYDE-150x150.jpg" alt="" width="150" height="150" />Alas, our journey has come to an end­­. That’s right; this will be my final blog about the job hunt that has been anything but glamorous.</p>
<p>When I first started in October, I was working full-time at a dry cleaner. I wasn’t any closer to landing a magazine job than I was a year earlier when I graduated from college. I <a href="../../../../../2010/10/28/on-the-hunt-should-i-move-to-nyc-to-find-a-job/">didn’t know</a> what my next step should be. As cheesy as this sounds, I was a lost little puppy and this blog rescued me.</p>
<p>So, what do you do when you don’t know what to do?</p>
<p>Go back to the basics. I was so busy with studies and enjoying my final semester in Austin, that I didn’t take advantage of the free career services offered. As I wrote in my first post, I didn’t think I would have this much trouble finding a job – any job, anywhere. I was not prepared. So, I went back and refocused my <a href="../../../../../2010/11/04/on-the-hunt-help-do-i-need-a-resume-makeover/">resume</a>. I learned how to use <a href="../../../../../2010/12/16/on-the-hunt-tricks-for-job-searching-with-social-media/">social media</a> to my advantage (I got a response <a href="http://msfezziwig.wordpress.com/2011/02/16/the-joys-of-twitter/">tweet</a> from Glamour Editor-In-Chief Cindi Leivi, and totally geeked out over it, to which I replied with a gentle nudge: “That’s just the joys of being a magazine editor! I cannot wait to get my first job and start working my way up the masthead!” I had one referrer to my website from Twitter that day. Coincidence?) And, in my opinion, most importantly, I got to <a href="../../../../../2010/11/11/on-the-hunt-do-hire-me-gimmicks-work/">talk</a> to some amazing people, including some I had <a href="../../../../../2010/11/18/on-the-hunt-reconnecting-with-past-colleagues/">previously</a> lost contact, along the way who gave me personable advise.</p>
<p>But, I also had a rocky patch in the middle. I guess it’s a good sign that I completely <a href="../../../../../2010/12/02/on-the-hunt-more-questions-than-answers-2/">broke down</a> after my failed attempt to <a href="../../../../../2010/11/25/on-the-hunt-apartment-hunting-in-nyc-take-one/">move</a> to New York City. It shows that I’m passionate about my future career. But, I broke <a href="../../../../../2010/12/09/on-the-hunt-10-ways-to-break-out-of-a-job-search-slump/">through</a>. I refocused and decided to take an unpaid internship without worrying how I’m going to <a href="../../../../../2011/01/20/on-the-hunt-to-temp-or-not-to-temp/">finance</a> anything, let alone a move. I never questioned if this was the career I wanted, and I believe that gave me determination.</p>
<p>Even though I haven’t secured a full-time paying gig yet, I’m at a really good place right now. I go to a wonderful <a href="../../../../../2010/12/30/on-the-hunt-i-got-an-internship-plus-new-years-resolutions/">internship</a> three days a week where I’ve had some amazing opportunities. And, I’ve decided what my next step will be – a six-week publishing course. (I’ve been obsessively trying to put together the perfect application.) I’m very excited and hopeful that this will work out. A few months ago, hope wasn’t in my vocabulary. My parting words are very simple, <a href="http://www.youtube.com/watch?v=HuoVM9nm42E">“Don’t give up. Don’t ever give up.”</a> I promise that I will continue on my journey and not slouch into a routine like I did the year prior. And as a thank you, when I’m finally settled into a new job, for all your love, support and advice, cupcakes are on me!</p>
<p>&#8211;<em>Samantha Hyde</em></p>
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		<title>B-School Diaries: Get More from Your Social Media</title>
		<link>http://thegogettergirls.com/2011/02/16/b-school-diaries-get-more-from-your-social-media/</link>
		<comments>http://thegogettergirls.com/2011/02/16/b-school-diaries-get-more-from-your-social-media/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 15:01:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[B-School Diaries]]></category>
		<category><![CDATA[Go-getting]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://thegogettergirls.com/?p=1730</guid>
		<description><![CDATA[Taking a break from sending tweets and updating my LinkedIn profile, I organized a panel of social media experts to participate in Harvard Business School’s 20th Annual Dynamic Women in Business Conference last Saturday.  Entitled “Beyond the Buzz,” the panel focused on how students and professionals can use social media most effectively to promote their [...]]]></description>
			<content:encoded><![CDATA[<p><strong> </strong><img class="alignnone size-thumbnail wp-image-1715" title="ACB_pic" src="http://thegogettergirls.com/wp-content/uploads/2011/02/ACB_pic-138x150.jpg" alt="" width="138" height="150" />Taking a break from sending tweets and updating my LinkedIn profile, I organized a panel of social media experts to participate in Harvard Business School’s 20<sup>th</sup> Annual Dynamic Women in Business Conference last Saturday.  Entitled “Beyond the Buzz,” the panel focused on how students and professionals can use social media most effectively to promote their personal and professional brands.  Each offered some targeted advice:</p>
<p><strong><em>Take control:</em></strong></p>
<p>Whether you like it or not, you have a social media presence, so it is in your best interest to control it.  At a minimum, make sure your Facebook, LinkedIn, and other online profiles are professional and flattering because they will be viewed (and judged) by potential employers and colleagues.  This is even more important if you are pursuing a career in a media-related field.  When a friend recently interviewed at a news publication, her interviewer looked her up and began following her on twitter in the middle of the interview.  Participating in social media is not an option; it is a necessity if you are in the business of networking – which you are by definition if attending business school.</p>
<p><strong><em>Be patient:</em></strong></p>
<p>By promoting “The Happiness Project” on her popular blog, author <a href="http://www.happiness-project.com/happiness_project/about.html" target="_blank">Gretchen Rubin</a> garnered massive pre-sale orders, contributing to top spots on best-seller lists around the world.  Rubin credits her success to methodically building her brand presence online through consistent six-day-a-week blogging, frequent tweets, and monthly videos.  She stresses that you need to build a relationship and trust with your audience so that when you ask them for help – such as buying your book – they do it.  The same is true for a job search; gradually building your online network now will give you the credibility you need later.</p>
<p><strong><em>Be real:</em></strong></p>
<p><a href="http://twitter.com/#!/tasheffka" target="_blank">Katherine Tasheff</a>, who has held a variety of digital media positions and currently works in book publishing, argues that the importance of a trusting relationship in social media makes authenticity even more important.  Tasheff claims that the easiest way to sabotage your brand is to be disingenuous; your audience is smart and can “smell” dishonesty from miles away.  To avoid this, Katherine recommends not differentiating between your “real” and online self and committing to being “as authentic using social media as in real life.” Furthermore, she notes, since the average Internet user in the U.S. spends over thirteen hours per week online, perpetuating a “fake” self online is a significant – and poor – investment.</p>
<p><strong><em>Have a strong voice:</em></strong></p>
<p>Social media is inherently different from other forms of traditional marketing: people come looking for you.  For this reason, it is particularly important to have a strong voice.  <a href="http://www.alexandrasamuel.com/" target="_blank">Alexandra Samuel</a> started her business in 2005 after readers of her blog reached out to her, struck by her then novel conviction that companies must have web 2.0 websites to survive; readers asked her to implement social media strategies for <em>their</em> businesses.  Given the breadth of social media, a strong voice is needed if you want to stand out.  At the same time, do not pull a Kenneth Cole – the designer currently is embroiled in a PR nightmare following his recent tweet: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo.”</p>
<p><strong><em>Never stop learning and experimenting:</em></strong></p>
<p>To conclude the panel, each panelist gave some practical real-world tips for social media success. Here are my favorites:</p>
<ul>
<li>End each blog entry with a      question</li>
<li>Ensure tweets are at least 10      characters under the limit so others can retweet</li>
<li>Remember that a strong voice      attracts, so don’t be discouraged when it also repels</li>
<li>Research what’s out there so you      don’t end up launching an idea or site that’s redundant</li>
<li>Never miss an opportunity to      broaden your network – online or off</li>
</ul>
<p>What is <em>your </em>number one piece of advice for using social media?</p>
<p>&#8211;<em>Alexandra Bochicchio</em></p>
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